Final Evaluation

For this assignment I have created 3 final advertising posters. One to advertise the MAC make-up's Maleficent range, I thought that this seemed appropriate with halloween coming up soon; and that this would have been more challenging and fun to advertise over an individual lipstick for example. The second advertising poster I made was under the category of fashion. So I decided to create a poster for NewLook, as this is a shop where quite a few of my clothes come from, meaning that I would be able to use actual NewLook clothes on my poster for NewLook. The third and final poster that I made was for advertising jewellery. This poster was similar to my make-up one as in this I am not advertising one simple item, but more of a collection. This poster ended up advertising Dolce Gabbana jewellery, as I needed to put a name to my product, I had based my poster from my research witch was on more high end jewellery such as Dior and Channel, so that is why I chose D&G. 

My ideas did change and develop throughout this assignment, but I made the most changes when it came to editing my pictures; loads of ideas would come over me and I had to try them.  When I started editing my jewellery advertisement poster I was only supposed to be touching up my models skin, and making the background darker. I ended up changing my models skin to gold, making her hair darker and adding a textual leopard print background. My ideas also changed when I was editing my fashion poster. I was planning to leave the grey-ish coloured studio background in the image, but i ended up completely changing to the colour to a pale blue, just from experimenting with different coloured backgrounds. 

Each of my pictures on my posters where taken in the studio. For my fashion advertisement I set the studio up with, two soft boxes and a beauty dish. I wanted the lighting on this photo shoot to be quite soft. The beauty dish would also soften my models skin. When I used two models for my fashion pictures instead of one I found it hard to get the beauty dish to light up both of my models faces. For my make-up photo shoot I also used the same lighting as I did for my fashion, but as I was taking photographs I experimented with having different numbers of light boxes on, as I wanted this photo shoot to be darker than my fashion one. For my jewellery photo shoot I used, three soft boxe's, two at the back and one at the front left. I also used one beauty dish, and some reflectors. I also experimented with the lighting throughout the photo shoot to suit all different angles. 

One problem that I did have during this assignment was one of my models. I was originally going to do my Maleficent make-up shoot with a girl called Marissa. Unfortunately this model was consistently late, and just unreliable. Because of this I then had to find a new model, fortunately my friend Holly was available to model for me on the date I asked her, so that was my problem solved. Another problem I had with this assignment  was other class members not sticking to there studio time slots, and running over in to my time. When this happens I'm instantly put behind schedule before I have even started. I overcame this by signing out a location lighting kit, and went and made my own mini studio in an empty class room. This was not what I wanted to do as I had gone out of my own way to book the studio for my self in advance and then didn't get my slot due to other people. I feel like it should have been the people who where taking up my studio time that had to go and take out a location lighting kit. 

Overall I am really pleased with my final images, I feel that each of them look realistic, and are visibly improved from the originals. If I where to do this again I would have left my self with more time to take my maleficent pictures. I am pleased with the result of my poster, but I can't help but think how much better it could have been if I had stronger images.