Mini Task 4

This morning my class where given the mini task of creating our own bilboard advertisement. For this task I've paired up with Jess, and we are continuing with the theme of advertising perfume. 

Firstly we had to take a camera out around burton town and take pictures of advertisements that we could see such as bilboards, and posters at bus stops ect.. 
Then once we hada good selection of photos we returned to college and uploaded them and made a selection of witch image we thought would be best to use for our advertising. 
Here is a contact sheet of our images... 

Some of the images taken here are a bit blurry. This is just due to rushing and not taking my time as this mini-task came with a short deadline, so it was a bit of a rush to get everything done. I now have to choose my favourite out of all the images to use for creating my own advertisements. Ideally it would be better if the bilboard/ poster was portrait, as most of the perfume advertising images taken previously where taken where portrait. It would not matter if I had to use a landscape image, I would just have less images to choose from. Out of all the images we went out and took I decided that this was the best image to use... 

Now that I know what background image I'm using the next step is to decide on what image I am going to use to fill the billboard with. From all the previous advertising perfume images that I've taken there are less landscape images than portrait ones, but I'm sure I will find a nice one to create a bilboard with. 
After going back and looking trough a folder of images I decided that this would be the best picture to use...

I know that this image isn't the best picture for advertising as you cant clearly see the name of the perfume on the bottle, and also that not all of the bottle is in focus; but I do think that this image will look good on the bilboard once it has a logo edited onto it. 

Now that I have chosen my two images I need to create my bilboard. I uploaded each of these images on to PhotoShop and then placed the image of the perfume on the bilboard covering the Specsavers  advertisement. Once I was pleased with how the perfume photo was placed I then adjusted the colours slightly, as all brightly coloured sweets and flowers didn't really match with how dark the other image was. I then added the Marc Jacobs logo, and placed it central to the image. This is my final result... 

  

Overall I'm pleased with the result of my own bilboard. I like how sloft and blurred the image is around the edges and then in the middle its really focused and eye catching. Especially with the logo being in the center and in black contrasting agains the other colours. Although if i where to improve this, I would probably have all of the perfume bottle in focus; and also would have edited the specsavers reflection off the windows on the car. (I'm not that skilled with PhotoShop yet).