Clothing Research.

The relationship between culture and fashion is intrinsic and dynamic. Cultures across the world use clothing to make statements, so for clothing I think I'll advertise a statement piece. Maybe a pair of shoes, a bold top, a hat or an accessory like a handbag. 

Just by looking at the shadows on this image, you can see that it has been taken with a strong forward facing light. As the shadows are straight behind the model on the wall. I think that the photographer taking this image may have used broad lighting.

I always find that clothing adverts are always quite posed, as the clothes are being advertised on a model. I quite like this poster; I like the coordination, using a pink colored backdrop to match the pink in the outfit that the model is wearing. I like the way the 2 piece has a bold bright pattern that stands out and is really eye catching. You are drawn straight to them and can tell that this is clothing advertisement straight away. 

Looking at this image I can see that lighting has been used, as the models face is much lighter than her legs. I think this is because the photographer has used a beauty dish on her face, maybe a couple of soft boxes, and thats it. 

As you can probably tell, this poster is quite similar to the Miss Guided one.  Once again we have the pink backdrop, but instead of matching the outfit the pink matches the models make-up and shoes. This is a good advertisement as the clothes that the model is wearing are really interesting and leave you looking at them for a while. They have also included modeling the shoes instead of just the outfit in this poster. 

This picture to me looks like its been taken with a very strong flash, as the skin is highlighted in the middle but left with a dark edge. Another possibility is that this image could have been taken with a ring flash, as this is used to raise the illumination level of shadows, and they are really dark, almost black.

This Gucci advertisement is for jeans, you can tell straight away. The model is only wearing jeans, so you know there not trying to advertise tops. The model is standing sideways on so that you can clearly see the large ‘G’ on the back standing for Gucci, and he is also making a phallic symbol. The model is then also wearing a Gucci belt to match as well, as men commonly wear a belt with jeans. I like how the Gucci logo is always in gold, and how the blue denim stands out from the muggy white/ grey