Proposal

After doing a couple of mini tasks and relating them back to the themes of my work I now have a more clear idea of exactly what I would like to do for each of my promotion pieces.

For my beauty advertisement I know that I want to advertise make-up. I’ve decided that instead of advertising a specific item of make-up, like a lipstick or mascara I’m going to promote a brand, such as Barry M b or MAC.

This way the model can have a full face of make-up and it will all be being advertised, instead of the eye shadow distracting you away from the lipstick. I’m going to ask Marissa to be my model for the make-up section.

As she is coloured eye shadows and brightly colored lipsticks will stand out better on her, showing them off more.

Contrasting to the bright and colorful, with October coming up next month I was also thinking I could do a Halloween inspired make-up shoot. Using all dark colors like blacks and reds. I think that this is a good idea as we would be able to have a bit more fun with it, there would be a theme and the make-up would be more visual and eye catching. I know that MAC did a maleficent make-up collection, so I’m going to aim to advertise this.

For this photo shoot I am going to have to think about what set up I’m going to have in the studio. This will be a portrait photo shoot, so I’m going to be using the beauty dish, this will produce a good even spread of light across the models face. I will also be using soft boxes, one on either side to soften the light and the shadows. I may also use a reflector so I can reflect softened light onto the models face. I am also visioning a black backdrop to go with the Halloween theme.

MAC face charts for the Maelfecent Collection
2012-2014 

MAC Maelfecent Collection

For my clothing advertisement I know that I want to advertise a statement piece of clothing. A statement piece is an item of clothing that is really interesting, attractive and eye catching; this should be the first thing people notice about your outfit.A statement piece is usually quite bold and unique, but a statement piece doesn’t necessarily have to be brightly coloured, and oversized; they are often, but not always. This is also a portrait photo shoot, so when I take my photos in the studio I will have a similar set up to the one for my make-up shoot; but instead I will use a white backdrop and I will also use a fan to create some hair movement.I’m currently not sure who is going to model this photo shoot for me yet, I have asked a girl I know called Grace, I’m currently waiting on a reply off her. This photo shoot won’t be the most bright and colourful as the statement piece that I am planning to use is an oversized black and white dogtooth scarf, or a black and grey faux fur collar. I’m going to see witch one suits the model more.My models make-up will be quite neutral in this, just like day-to-day make-up. I still want her to look pretty, but I don’t want so much make-up on her face that it distracts you away from the clothes. The rest of the outfit prior to the statement will also be quite dark, probably black skinny jeans, and a nice, but not distracting top. This is because around this time of year all the brightly coloured summer clothes go away and your darker winter/ autumn clothes come out. I’m planning to lay this out like a magazine advertisement.

Black and White Dogtooth Scarf

Black and Grey Faux Fur Collar

With jewelry advertisement I’ve noticed that the model is rarely wearing only one piece of jewelry, as the companies aren’t just trying to sell one specific item like a ring. The model is usually wearing quite a lot of jewelry, and looking glamorous, this then advertises more jewelry and shows you how it can complete an outfit; everywhere you look, people are wearing a vast variety of jewelry - necklaces, bracelets, and earrings are just the beginning. This is because jewelry isn’t always an accessory; jewelry has always been an important part of human cultures, serving several purposes that are deeply significant to each individual. For an example, wedding and engagement rings.

After looking at research I’ve decided that I’m not going to try and advertise one specific item of jewelry, but I will do several items. I’m thinking from head to waste my model can be wearing jewelry. This involves, earrings, necklace’s bracelets, rings, and maybe even hair accessories. For my jewelry poster I want the picture to be quite zoomed in so you can clearly see the rings, necklaces and so on. I’ve noticed that in most jewelry advertisements the models are often posing with their hands neat their face, to clearly show off rings and bracelets that they are wearing. So to help make my jewelry advertisement look legit I’ll ask my model to do similar poses to ones that I have researched. My studio settings will be quite similar to the ones I’m planning to use for my fashion shoot. I don’t know who I’m going to ask to model my jewelry for me yet, I don’t have anyone in mind. I might just end up asking someone in my class. Unfortunately I don't have any images of the jewelry I'm going to use yet.