Jewelry Research

For Jewelry I am thinking about advertising: earrings, rings, necklaces, or watches. 

These adverts seems to be more sophisticated as they are mostly aimed at adults and not children. 

I like this Dior fine print jewelry magazine spread. I really like the models pose on the first page, how she is staring straight down the camera, and holding her hair out the way so that we can see here earrings, and then she has a large bold ring on each hand. In both the images the colors are quite neutral, and then the rings that the model is wearing in the second image are really bright and colorful creating a contrast meaning they stand out. 

Just by looking at this image and shadows, it's clear to see that the lighting is coming from above, and flashing down on the model. I think that the photographer used front lighting for this picture. This is a good technique to use for portrait photography as it can help conceal wrinkles and blemishes.  

This watch advertisement is quite sophisticated as there isn't any text advertising for it. For example there isn't a price to tell you how much the watch costs. There isn't a watch 'name' so you wouldn't know how to search for it on the internet or what to ask for in a store. There is simply a picture of the model Charlize Theron wearing nothing but a light colored coat, and the watch being advertised. Then there is also a close up larger image of just the watch, so you can see what it looks like in detail. But this advert does show off the watch, showing you what it looks like when being worn. I like the colour scheme to this magazine advertisement, I think that the coal grey backdrop goes well with the creamy/ white clothing, watch and text. 

From looking at this image I think that the photographer may have used a technique called rembrant lighting. This  is often used as a fashion photography technique.  

This is a vintage 1992 Chanel advertisement with models Linda Evangelista and Christy Turlington, taken by Patrick Demarchelierln. I really like everything thats going on within this image, and the older style of the scene, vintage chairs, mirrors and chandeliers. I also like how this photo doesn’t look completely posed, and how the two women look like they are in mid conversation. But then at the same time you cant help but question if she is looking in a mirror and we can see both her and her reflection. There is a lot going on in this image, with the foreground and the background, but I still cant help but notice how much jewelry these two women are wearing, I cant help but take my eyes off them, looking at all the jewels and pearls. I also feel the women's over the top hats and matching outfits really complete the image.